Everybody loves the pristine National Geographic documentaries that make the natural world look like an episode of Chef’s Table. But if you’re into all things wild and raw and you’re not starting your day with a mainline shot of nature in its most un-fucked-with state, it’s time for a little come-to-Jesus meeting.
Meet the Instagram feed Nature is Metal, where survival of the fittest is always the lesson of the day, and the fittest aren’t always at the top of the food chain.
Started in January 2017, the account established a niche presence within the growing “aggregate account” trend.
There is a shit-pile of accounts that simply pirate other people’s photos and videos without permission or credit, essentially trying to get as many followers as possible so they can get paid for promoting useless products or low-rent brands.
But there’s a shortlist of legit feeds that have their particular affinities dialed in, featuring some mind-blowing submitted or permission-given original content. Nature Is Metal is on that list.
There are aggregate affinity feeds for every damn thing you can think of. Cars? Pick a year and make. Hunting dogs? Name a breed. Fish porn, big bucks, tornadoes, vegetables, Avenger cosplay? Yep.
NIM gathers the best of wild animals being wild animals from across the internet, with a few humans getting I-think-I-peed-myself close to wild animals being wild animals thrown in for good measure. It’s not a feed for the squeamish, or the sentimental antelope lover, or the fan of the majestic lion. Time spent here will ruin that Disney-polluted ideal you’ve grown up with.
But this isn’t blood and guts just for the sake of making people flinch. There’s an educational element to every post. The behavior that’s captured on video or in a photograph is explained so that the viewer understands what’s going on. If you’re old enough to remember Mutual of Omaha’s Wild Kingdom with Marlin Perkins, it’s like that, but on amphetamines.
Here’s a good example:
If you’re a fan of nature doing what it does best and not giving a shit about us humans, then you need to stir a little metal into your morning coffee.